A new trends report published by Watson-Marlow Fluid Technology Group (WMFTG) has outlined a number of factors influencing the global brewing market.
Offering a wealth of intelligence and insight, the report is aimed at helping UK brewers of all sizes to achieve greater and greater competitive advantage through greater understanding of industry drivers.
The report’s authors have identified distinct shifts in consumer-led behaviour, as well as wider sustainability issues, such as water scarcity, as drivers for change and innovation.
With contributions from the highly respected International Centre for Brewing Science, the overall messages in WMFTG’s Brewing Trends Report are focused on how brewers can achieve competitive edge without compromising on process efficiency.
Rod White, Master Brewer and assistant professor at the International Centre for Brewing Science at the University of Nottingham, said: “To remain competitive, brewers need to be able to brew a wide range of beer styles while maintaining a high degree of process efficiency.
“The pressure to produce high quality beers at the lowest cost increases every year. In this report, we examine some of the core changes happening in the global industry and explore some of the trends developing in the next few years. and we hope people find it useful.”
A copy of the Brewing Trends Report is available online and in hard copy on request.