Unique Hospitality Management has added three new pubs, including its first in London, taking its portfolio to ten sites. The company, which operates Epic Pubs, Heroic Pubs and new company Aspley Pubs, has taken on its second Star Pubs & Bars lease — The Imperial in Chelsea.

Located on the King’s Road, in the heart of London’s Chelsea Design Quarter, the Victorian pub is part of Unique’s Epic Pubs, which already has two sites.

Andrew Coath UniqueThe pub will re-open in late February as The Imperial Arms following an extensive refurbishment. It will feature a 60-cover dining area and bar, large upstairs private event space and walled garden for drinking and dining.

Andrew Coath (pictured), the company’s managing director, said: “We are really excited to have taken on our first pub in London, which will be a flagship for the company. The Imperial Arms is a fantastic Victorian building of merit in a vibrant location.

“We look forward to working with Star Pubs & Bars to re-establish the venue as a pub at the heart of its local community. We hope The Imperial Arms will have sister pubs in London, with more pubs in the capital on our wish list.”

Tim Galligan, Star Pubs & Bars’ operations and sales director, added: “It’s great news that Unique Hospitality Management has taken on the Imperial Arms. It’s a very desirable pub in a fantastic location and they’ve got a strong track record. We look forward to working with them and helping them realise their business growth plans.”

Unique Hospitality Management aims to have 15 sites by 2019.

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