Greene King is partnering with football legend and commentator Chris Kamara as part of its Summer of sport campaign.
To prepare, Chris spent time at Greene King to help brew a commemorative ale — Un-BEER-lievable — which will be available from Thursday (June 14).
The beers, which is a 4.1% ABV pale ale with citrus fruit notes and a crisp bitter finish, will be available in more than 1,300 Greene King pubs across the summer.
Chris also hosted a national Greene King sport pub quiz. Teams from around the UK took part in a series of heats throughout April, the winning teams going forward to regional heats, which were held in May. Chris hosted the final on June 2, with one team walking away with a £5,000 cash prize.
Summer of Sport
Sue Thomas-Taylor, marketing director for Greene King Locals, said: “We are really enjoying working with Kammy for our Summer of Sport campaign.
“Our pub quizzes are a staple of weeknight entertainment across our pubs, but this is extra special ahead of this summer of sport, and we’re excited that Chris helped us find the UK’s biggest football fanatics.
“We had a great time brewing the ale with Chris in Bury St Edmunds — it’s truly ‘Un-BEER-lievable’ and it’s sure to be popular with our guests this summer.”
Chris added: “I’m really excited to be working with Greene King. Together we want to encourage groups of friends across the country to come together for some footy fun and sporting banter — it’s going to be unbelievable!”