This upgrade will not only increase capacity and improve functionality, but also improve the canning line and upgrade its existing laboratory. The expansion is in direct response to increased sales over the past six months.
Based in Tileyard, King’s Cross, London, Two Tribes has built its brand around celebrating beer, music, and art, spreading its passion for creativity through collaborations with a range of industries and partners, such as record companies, Michelin star chefs, and clothing labels.
Despite the challenges posed by the Covid-19 pandemic, and the strains on the hospitality industry, Two Tribes has continued to grow sales, having launched online and offering home delivery. This meant the brewery could continue brewing fresh beer throughout lockdown.
Pre-lockdown drinking at the Two Tribes taproom
As part of the expansion project, Two Tribes will relocate its taproom within the Tileyard community. The new site will be called Two Tribes POWWOW and will be a day and night bar. It will offer a socially distanced space for the creatively-minded people of Tileyard Studios and the King’s Cross community to meet, work, and socialise, while enjoying Two Tribes beer,
small-batch cocktails, sodas, wines and soft drinks. There will also be a schedule of programmed events, involving live fire cooking, DJs, and bands.
Two Tribes founder, Justin Deighton, said: “Two Tribes has always been so much more than beer, and the time we’ve had to engage directly with Two Tribes beer drinkers through our direct delivery online sales has been invaluable.
“Creating a following of people — a tribe of individuals who not only respect what we do, but believe and love Two Tribes — makes us want to continue to improve and do what we love.”