Tryanuary will return next month, with the popular New Year campaign going back to basics, and getting people involved on social media.
The Tryanuary website will once again host a free events calendar for businesses and consumers to share their Tryanuary events. Additionally, a free directory is being created that will give breweries, bars, pubs, bottle shops, and other beer businesses a place to share links and details of how people can support them in this unprecedented and difficult time.
Co-ordinator, Mike Hampshire, said: “2020 has been an incredibly difficult year for all, but it has been acutely felt across hospitality. In fact, it was a bit touch and go as to whether Tryanuary would go ahead in 2021.
“However, Tryanuary is a wonderful campaign, and with the industry suffering, I wanted to help. So, I stripped back some of the complexities of how I have run the campaign in the previous year and focused purely on what is important — encouraging support for breweries, pubs, bars, bottle shops and other beer businesses in January.”
As in previous years, Tryanuary is also hoping to recruit volunteer local champions, who will be responsible for spreading the Tryanuary word and encouraging participation from consumers and businesses.
Mike said: “Local Champions are an essential part of Tryanuary and I am asking for beer lovers who are able to spare some time to apply. This year there are no formal boundaries, so local champions are welcome to promote Tryanuary in their street, village, town, city, or region.”
• More information about the campaign can be found at tryanuary.com. On social media, search for @tryanuary on Twitter, Facebook, and Instagram.