St Austell Brewery’s Tribute is the UK’s most loved ale, according to a new report from market research company, Savanta.
The consumer insight report, Top 100 Most Loved Drinks Brands, is drawn from the opinions of more than 96,000 consumers. There are rankings across categories including beer, cider, wine, spirits, soft drinks, and no-/low-alcohol drinks.
While Guinness came out top in the stout and ale category, Tribute was the number one most loved ale. In terms of brand image, it scored highly with consumers. Twenty-five per cent said the ale was “full of taste and flavour”, 23% described it as “easy drinking”, and 22% considered it a “classic” brand.
Tribute pale ale is brewed with Cornish gold and Maris Otter malts, and is light, hoppy, and zesty. With refreshing orange and grapefruit flavours, thanks to a blend of Fuggles, Celeia, and Willamette hops, everything about Tribute is carefully considered, says the brewer, from its specially sourced ingredients, through to its exacting brewing process.
Andrew Turner, managing director of St Austell Brewery’s beer and brands, said: “We’re very proud that people hold Tribute so close to their heart. Both its taste credentials and consistency have made it a firm favourite with beer lovers for over 20 years, and it has a loyal and growing following to this day.”
