Hogs Back Brewery is reprising its Support Your Local, Go TEA Total campaign in January, with the aim of encouraging more consumers to support their pub at the trade’s quietest time of year.
In January this year, more than 150 pubs displayed the campaign pumpclip wobblers or posters.
For 2020, Hogs Back is building on the campaign, with a competition to find the TEA drinkers’ pub of the year, a TEA Total Thursday initiative, advertising in Hogs Back’s Surrey heartlands, and a social media drive.
The campaign will also remind consumers of the many good reasons to visit the pub in January, from roaring fires to pub quizzes, live music or a dog-friendly welcome. In this, Go TEA Total will amplify the messages of the industry’s Long Live the Local initiative.
The TEA Total Thursday social media campaign encourages people to ‘tag’ the mates they’re taking to the pub, with the chance to win a tour of the brewery.
‘The campaign has a light-hearted but the underlying messages are important’
Hogs Back managing director, Rupert Thompson, said: “We came up with Go TEA Total last year to give pubs a boost in January. It’s always been a quiet month for the trade, and even more so since the growth of Dry January.
“The campaign has a light-hearted feel, but the underlying messages are important. January can be a challenging time for many people, but we strongly believe that getting out for a walk to the pub and enjoying a sociable pint or two of TEA can help to counter social isolation and contribute to our overall wellbeing.
“It’s also vital that we all support the pubs at the heart of our communities: if too many people stay away from their local in January, it may not be there in February.”
Pubs wanting to be part of the campaign in January can sign up with their Hogs Back sales manager, or e-mail firstname.lastname@example.org to receive a pack of TEA Total assets, including pumpclip wobblers, dripmats and posters.