St Austell Brewery has joined forces with quiz expert and TV personality Mark ‘The Beast’ Labbett for its latest on-trade campaign for flagship IPA Proper Job.

Publicans who stock Proper Job will be in with a chance of winning one of 50 Proper Pub Quiz packs and a quiz night hosted by The Beast himself.  

As well as outlet tips for making the most out of hosting a pub quiz, Proper Pub Quiz packs include branded Proper Job clothing for the winning team, plus a quiz master cap, pens, and branded assets for promoting the quiz night.

Proper Job (4.5% ABV) is one of St Austell Brewery’s most celebrated beers — a big, bold, and powerfully hopped IPA that explodes with citrus, pineapple, and grapefruit notes. Brewed with Cornish spring water, punchy American hops, and the finest quality malt, it’s strong in flavour, with a crisp and refreshing finish. Proper Job enjoyed a buoyant 2019, with draught volumes of the award-winning brew up 36%.

Mark Labbett, said: “Pubs are still one of the best places to accumulate general knowledge, and where my passion for quizzing first began. Long may this great tradition continue. I’m also looking forward to hosting a quiz for the winning pub later this year. Good luck!”

Marc Bishop, trade marketing manager at St Austell Brewery, added: “Pub quizzes are still hugely popular with pub-goers across the UK, and the perfect opportunity for local communities, friends, and family to meet up in their local. We’re excited to be partnering with Mark, to celebrate this much-loved British pastime and to give our Proper Job customers the opportunity to host their own Proper Pub Quizzes.”

To be in with a chance to win a Proper Pub Quiz pack, or a quiz hosted by Mark Labbett, visit www.properpubquiz.co.uk. The promotion runs until the end of October.

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