St Austell Brewery has raised £1,534 for hospitality workers in the UK — whose livelihoods have been hit the hardest by Covid-19 — as part of a wider campaign spearheaded by Hospitality Action.
The proceeds have been donated to Hospitality Action’s Invisible Chips campaign — an initiative that, through a quirky addition to menus, encourages the public to support hospitality workers that are in desperate need of financial aid.
Since early December, St Austell Brewery has offered ‘invisible chips’ as part of its winter menu. Each customer that purchased a portion of the charitable side dish generously contributed £2 to the fund.
The latest national lockdown restrictions come as a renewed blow to the hospitality sector, as pubs, cafés, hotels, and restaurants once again close their doors.
Hospitality Action continues to generate support through Invisible Chips and has received backing from the likes of Heston Blumenthal, Tom Kerridge, and Fred Sirieix.
Lifelines to hospitality people
Steve Worrall, managing director of St Austell Brewery’s pubs, inns, and hotels, said: “We’re proud to support Hospitality Action’s Invisible Chips campaign — 0% fat, 100% hospitality. It’s a simple way for people to donate and help those who work in hospitality, who are the worst affected by the Covid crisis.
“Invisible chips appeared on all of our managed house menus for £2, prior to closing our pubs for the national lockdown. All proceeds raised have been donated to Hospitality Action.
“We’d like to thank all our customers who have ‘chipped in’ so far, to save livelihoods across the UK during these difficult times. We’ll continue to champion the campaign when our pubs re-open, to support the hospitality workers who make our sector so wonderful.”
Nicola Phillips, business development manager at Hospitality Action, added: “The Hospitality Action team are thrilled and truly grateful to the customers of St Austell for supporting the campaign. These donations really are serving as lifelines to the hospitality people that we are able to support.”