Birmingham Brewing Company is teaming up with the crew at Midlands Air Ambulance Charity to introduce a new low-alcoholic brew to the charity’s festive gift range.

Just like the other beers in the brewery’s range, Sober Brummie (0.5% ABV) is suitable for vegans and gluten free. It has been brewed with the charity’s core purpose in mind, as people can enjoy a drink and still drive.

The brewery is donating five per cent of each sale to support Midlands Air Ambulance Charity’s critical work this Christmas.

Pam Hodgetts, corporate partnerships manager for the charity, said: “It’s thanks to local businesses showing their support that we are able to continue funding life-saving missions across the Midlands.

“We are excited to try the Sober Brummie brew from Birmingham Brewing Company — even more so, knowing that a percentage of the sales will support our rapid response pre-hospital emergency service.”

Paul Harwood, owner and founder of Birmingham Brewing Company, added: “After four years in development, we’re finally ready to take off with our low-alcohol Brummie beer. In contrast to most low- and non-alcohol beers, our 0.5% ABV brew is brewed in a traditional way to retain its flavour, and like all our other beers, it is gluten free and vegan.

“There are always times when we need to be a Sober Brummie and we hope that this is enjoyed by all. We are delighted to partner with Midlands Air Ambulance Charity on this low-alcohol brew, as it has a perfect synergy with the charity’s mission.”

• To stock up on the beer, visit birminghambrewingcompany.co.uk/product-page/sober-brummieMAA and to view the rest of Midlands Air Ambulance Charity’s festive merchandise, click midlandsairambulance.com/shop/festive/c-24/c-73.

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