Signature Brew is opening its new brewery tomorrow (November 17) and also announcing a rebranding of its products.

The double announcement marks a new chapter for the music inspired brewery, known for beers including Roadie, Studio Lager and Backstage IPA. It has also created collaboration beers with the likes of Mastodon, Slaves, alt-J, Mogwai, and Enter Shikari.

Co-founder, Sam McGregor, said: “Our new brewery provides a new home for beer and music in East London, and we’re kicking it off with a huge party this weekend.

“Coupled with our vibrant new branding, which celebrates the spirit of live music, it’s a really exciting time for the brewery and our drinkers. There’s no better time to refresh our cans and logo than with the arrival of our new home, and the jump in quantity and further increase in quality that it’s already delivering.”

A successful crowdfund has enabled Signature Brew to build what it says is the UK’s most state-of-the-art brewery for its size, immediately quadrupling capacity to an initial annual output of 20,000 hectolitres (4 million pints) — a significant step up from the previous 5,000hl brewery.

Sunday’s party will feature live music, street food, and brewery tours. Tickets are available here and include a complimentary beer.

Carefully timed to coincide with the launch of the new brewery, Signature Brew’s rebrand draws on the art, energy, and passion of live music. Each can riffs on a blend of genres, from punk rock to jazz, to the psychedelic, and comes with expanded gig poster artwork.

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