East London-based Signature Brew is on a mission to revolutionise the quality of beer at live music events.
Launched in 2011, Signature is a specialist in band collaboration beers, having brewed with Idles, Mogwai, Alt-J, Slaves, Mastodon, Frank Turner, Rodney P, Enter Shikari, and many more.
With a fresh look and feel from branding experts B&B, 2020 sees Signature launch its core range of music-inspired craft beers to bars, venues, festivals, and shops around the world. Based in Walthamstow, Signature won SIBA’s brewery business of the year award in 2018.
Led by founders Sam McGregor and Tom Bott, the brewery team is made up of musicians and music fans alike. The SIBA win enabled the small team to scale up, launching a successful crowdfund and building a state-of-the-art brewery, immediately quadrupling capacity to an initial annual output of 20,000 hectolitres.
Timed to coincide with the launch of the new brewery, the rebrand draws on the art, energy, and passion of live music. Each can riffs on a blend of genres, from punk rock, to jazz, to the psychedelic, and comes with expanded gig poster artwork.
Among the Signature beers are: Roadie, a refreshing session IPA with citrus notes (4.3% ABV); Studio, a clean and crisp Czech-style Pilsner with floral hits and a deliciously bitter finish (4% ABV); Backstage IPA, bursting with tropical flavour (5.6% ABV); and Nightliner, a coffee porter with notes of dark chocolate (5.7% ABV).
‘Our collaborations reinforce our unparalled relationship with music’
Sam McGregor said: “Our band collaborations are always fun. We always start with a tasting with the artists, we drink beer and decide on a style that suits them. The band then gets hands-on, helping our brewers to make the beer itself.
“And we love a good secret show to launch it. It’s a unique and creative process every time. Our collaborations reinforce our unparalleled relationship with music through a series of online and in-bar campaigns, and they directly connect us with beer and music fans in a meaningful way.”
Signature is planning four seasonal parties a year at the Walthamstow brewery, releasing new collabs and supporting its favourite bands. Located inside the brewery, The Brewer’s Bar allows drinkers to enjoy the sights, sounds, and smells of the brewery, with tours on the cards for 2020 and film nights running every other Thursday.
Signature’s original venue is based in a railway arch next to the Regent’s Canal in Haggerston, East London. The Signature Brew Taproom & Venue has fresh beers, with hot pizza deliveries.
Walthamstow is also the location for The Collab, a beer & burger bar, in collaboration with We Serve Humans.
