The West Yorkshire brewer is collaborating with New England-based Lone Pine Brewery after meeting on a Northern Powerhouse-led Food is GREAT trade mission to Maine. The trip included a visit to the Maine Brewers’ Guild’s International Beer Festival, where the relationship between the two businesses formed.
Just under a year later, Saltaire and Lone Pine’s new Have a Nice Day beer is now being sold in both the UK and US as part of the collaboration. Saltaire has been able to deliver its side of the partnership thanks to a new brewing facility, partly funded with increased international sales.
Nick Helliwell, sales and logistics director at Saltaire Brewery (pictured), said: “Since 2017 we’ve invested more than £3m in a new brewhouse and packaging plant. In addition to the new brewhouse, a large part of our growth plans has revolved around exporting. Defra and DIT’s support has been fantastic.
“The advice we received has helped us find new partners in our target markets and carry out the due diligence needed to secure successful contracts. Thanks to the trade missions we have attended, we have been able to launch our new collaboration with Lone Pine, helping to raise our profile with potential buyers in the US.
“Exporting can come with its challenges, but the support is out there. If you’re thinking about selling overseas, you need to be prepared. Get involved, be an ambassador for your company, and make the most of the opportunities. If we can find success with our Yorkshire-born beer, you can too.”