Neil Roberts, RBLI’s head of graphics and assembly, with some of the new Shepherd Neame signage
Shepherd Neame will begin re-opening its pub estate on 4th July, and extensive preparations include safety signage for every one of its 320 sites.
The brewery is sourcing this signage locally from its charity of the year, Royal British Legion Industries (RBLI). Based in Aylesford, Kent, the RBLI’s social enterprise company creates employment opportunities for ex-Forces personnel, enabling them to build on useful skills learned in the armed forces while maintaining their independence in civilian life.
Shepherd Neame, based just 20 miles away in Faversham, asked the RBLI team to create a wide range of signage, including directional arrows and floor stickers to encourage social distancing, and posters outlining its new pub rules. They were printed earlier this week and are currently being collated into packs which will be delivered directly to each pub.
Joanna Richardson, Shepherd Neame’s head of marketing, brands and communication, said: “We are committed to supporting the community we serve, and try to use local suppliers wherever possible.
“When we looked for suppliers for our new pub signage, we were really impressed by the RBLI team’s professional service and the high quality of their products, and obviously we were thrilled to be able to offer further support to our charity of the year.”
Shepherd Neame expects to re-open at least two-thirds of its pubs by the end of July. For more information about its pub re-opening plans, visit shepherdneame.co.uk/guidelines