Stockport-based Robinsons Brewery has worked with The Label Makers, to create a new look for its award-winning Unicorn Copper Ale, together with three new premium bottled beers — Mash Out, Kettlehead and Hopnik.
In a departure from previous styles, the labels’ distinctive designs display a silhouette of Robinsons’ brewing premises, the Unicorn Brewery, standing proud on the Stockport skyline, providing a modern refresh while observing the family firm’s 180-year heritage.
In creating the new labels, The Label Makers used a craft paper material incorporating a subtle texture for the substrate. With the labels being die-cut to reflect the skyline design, the material was thoroughly tested beforehand to check that it could withstand a rigorous bottling line environment.
‘Challenging and innovative projects’
Gill Yates, Robinsons’ brand manager, said: “We have been working with The Label Makers over the last 18 months and they have supported us on some challenging and innovative projects, such as Trooper, Red N’ Black, Light Brigade and our Old Tom range.
“We knew they would be professional, efficient and quick to deliver, and they always give us a final product. Our new 500ml range looks great and has met and exceeded our expectations.
“We have already received some fantastic positive feedback regarding their quality, look and feel. We would highly recommend The Label Makers.”
The Label Makers’ Ben Robinson added: “As always with Robinsons Brewery, it’s great to work with a customer who has the confidence in your abilities, which gives us the opportunity to push our technical boundaries.”
