Real Ale Ltd has rebranded to Real Drinks Group Ltd, with new signage and branding at its three existing London shops in Twickenham, Maida Vale, and Notting Hill.
Since the business started 16 years ago, the industry has evolved considerably. The rebrand reflects this evolution, encompassing Real Drinks’ love for not just beer, but for cider, wine, spirits, and any drink crafted with integrity and skill. The team remain passionate about top quality drinks — making them, tasting them, packaging them and sharing them.
Working with breweries, vineyards, spirits producers, multiples and direct to consumers on the highstreet, the business creates and shares the best products available.
The shops will continue to list a core range of more than 400 products from small independent producers from around the world, while the wholesale business — which has grown significantly — curates and supplies a range of branded and supermarket own brand drinks for multiples.
Founder and owner, Nick Dolan, said: “The business has come a long way since I opened our first shop as Real Ale on Richmond Road, East Twickenham, in 2005, to champion locally brewed, high-quality beers. I am so proud we have grown so considerably over the years and established ourselves across the drinks industry.
“Real Drinks reflects this change. As a total drinks business our aim is to provide customers with the best quality products in the market. We champion and support the creaters of the finest drinks available, getting them to the high street. Looking to the future, life is short, so drink well.”
To celebrate the rebrand, Real Drinks has partnered with local London brewery Jeffersons, in Barnes, to brew a very limited edition double IPA, Long In The Tooth (8% ABV). This will be available in cans and growlers from all three shops while stocks last.
Throughout the first week trading as Real Drinks, online customers are receiving 15% discount, and the first 75 customers in each shop will receive an exclusive own-branded tote bag showcasing the new logo.
• Find out more at realdrinks.co.uk/.
