The Quantock team celebrating their SIBA champion beer award earlier this year
Somerset-based Quantock Brewery experienced an increase in sales of 4,332% between 1st March and 1st June, compared to the previous four months.
The award-winning independent microbrewery quickly adapted to deal with the impact of Covid-19, and as a result has seen a significant increase in online sales during lockdown. The dedicated team has been able to keep brewing and since 23rd March, making more than 400,000 pints.
Quantock boosted its online shop, creating exclusive offers of core range boxes, Brewers’ Choice packs, and the popular Taproom2U box, with branded glassware and gourmet snacks. By introducing free local delivery within 12 miles and a UK-wide delivery service, the team have been able to deliver beer straight to customers’ doors.
Although the popular taproom is currently closed, in line with government guidelines, the onsite shop in Bishops Lydeard is open, with strict social distancing in place.
Just before lockdown, the brewery was the big winner at the SIBA National Beer Awards. The Bishops Lydeard operation scooped the overall champion cask beer award with its 5.1% ABV Titanium, a West Coast style American IPA with citrus, pine, and tropical fruit notes.
‘We are really grateful, and your messages of support give us confidence to keep the beer flowing’
Co-founder and managing director of Quantock Brewery, Cheryl Ford, said: “Thinking back to the day the government closed the pubs, things were looking grim. We weren’t sure how we’d be able to keep going through lockdown. Many pubs and restaurants weren’t ordering beer, and the impact is still being keenly felt.
“But we’ve been heartened by the support from around the UK, and it’s feedback from our loyal and new customers that is keeping us brewing. The team has risen to the challenge. Every order we get feels like a triumph, and every comment keeps our team lifted.
“We are really grateful, and your messages of support give us confidence to keep the beer flowing. Although it has been really tough, we’ve got exciting plans we are working on. Now is the right time for us to be working with Orchid to boost awareness of our award-winning beers.”
With a tripling of visits to the website, and interest from Aberdeen to Penzance, Quantock is looking to build on its online sales. Creative agency Orchid has been hired to deliver a customer engagement and PR campaign to support the brewery as it prepares for lockdown to be lifted.
Quantock Brewery creates a much-loved classic range of ales and modern range of craft, hop-led style beers, including high-in-demand QPA and Titanium. The Past, Present and Future series features small-batch brews that draw inspiration from Quantock Brewery’s heritage and showcase the talented brewing team’s skills.