Purity Brewing Company is launching Pure UBrew Beer Club, a local social event with brewers trying each other’s beers and receiving feedback from peers and the Purity Brew Team.

What’s more, Purity has committed to brewing the most popular beer on its pilot kit, in collaboration with the homebrewer.

The event will take place at the brewery in Great Alne, near Alcester, on Wednesday, October 24, from 6.30pm. Tickets can be booked via Eventbrite.

Pure UBrew Beer Club will coincide with Purity’s Mad Goose Chase cycling social, which is still open to riders, so as the nights close in, the brewery tap room will remain open, hot food served and beer stories swapped.

Purity managing director, Paul Halsey, said: “We’re really excited about this one and can’t wait to see local people come together to share their brews and brewing experiences.

“We’ve named the event in honour of our popular beer UBU, itself inspired by our dearly departed canine friend, so we’re looking forward to the stories behind local people’s own creations and ultimately joining forces with somebody to brew the event winner together on our new pilot kit.”

» The goose is getting fat … on spent Purty grain

» £7.5m investment for Purity Brewing Co