Purity co-founder and chief executive, Paul Halsey, said: “We’re absolutely delighted to be accredited with the Soil Association licence and can’t wait to share our first ever organic beer with our loyal Puritans.
“We see this as the perfect next step in our innovation pipeline, during what is a very exciting time here at the brewery, and it sits perfectly within our already existing gluten-free and vegan friendly offering.”
The first beer within the Purity range to be crafted from entirely organic ingredients is Pure Helles. Originally produced in November 2018 as a limited run, in collaboration with long term partner Bayreuther Brauhaus, Pure Helles is a traditional Bavarian style pale lagered beer, characterised by its underlying malt sweetness, easy drinkability, and refreshment.
Using the finest organic pale malt and a combination of organic Saphir and Hallertauer traditional hops from Germany, Pure Helles has a clean, refreshing and bright appearance.
A series of launch events are lined up to celebrate the accreditation, starting with a month-long tap takeover at Riverford’s Duke of Cambridge, in London, from July 10. Then, to coincide with the start of Birmingham Beer Week, the first pours in the Midlands will be at Purecraft Bar and Kitchen
on July 18.