The Campaign for Real Ale (CAMRA), the Society of Independent Brewers (SIBA), and Crowdfunder have come together to help pubs, clubs, breweries, taprooms, and cider producers during these difficult times.
The Pulling Together campaign aims to publicise innovative ways that pubs, breweries, cider makers and taprooms are staying afloat, such as by launching an online shop, offering beer or cider take-aways, or providing redeemable gift vouchers for locals. It also hopes to put the public in touch with local initiatives in their community.
CAMRA is inviting pubs, brewers, and cider makers to get involved, SIBA is encouraging independent breweries to sign up, and Crowdfunder is helping these pubs and breweries tap into their community for financial help to weather the crisis.
Pubs, brewers and taprooms can submit initiatives by visiting www.camra.org.uk/pullingtogether/ — an online platform where the public can also visually search for initiatives near them.
CAMRA is also concerned about the impact of social isolation and distancing at a time when people need it most, and has also set up an online Facebook group for the public called Pulling Together for Pubs, Pints and People, where it hopes to host virtual pub quizzes, beer o’clock, and other virtual events.
CAMRA chairman, Nik Antona, said: “These are unprecedented times in the brewing, cider, and pub industry, and it is now that we all have to pull together to help keep the UK’s producers and pubs afloat.
“We want to connect people with pubs as well as beer and cider producers in their area, so that they can purchase great beer or a hot meal locally, rather than relying on the supermarket.
“This could end up being a real lifeline for people who are unable to get a delivery slot, and could help ease some of the stress and burden of self-isolating during these troubling times.
“Pubs and breweries need our help now more than ever — without a strong show of support from local communities, many are destined for permanent closure.”
SIBA chief executive, James Calder, said: “This is the single biggest threat to the beer and pubs industry in a lifetime, and we are doing everything we can to help pubs, independent breweries, and supplier companies weather the storm and come out the other side.
“We are delighted to be working with CAMRA on this cross-industry campaign and would encourage every brewery in the UK to get involved and engage with people in their local area keen to support them.
“Independent breweries are embedded in their communities and keeping that link between people and their local brewery taproom or pub during the Coronavirus outbreak is hugely important.”
CAMRA will also be working with Crowdfunder to promote opportunities for the brewing and pubs industry to tap into local funding during the period of crisis to tide them over. The idea is simple — breweries and pubs that will be suffering from closure and drastically reduced trade about their future can set-up a Pay it Forward campaign offering customers the option to pay for pints, meals and tickets now, which can be redeemed in the future.
Rob Love, founder and chief executive of Crowdfunder, said: “This is a really difficult time for everyone, and there are lots of different things people are worried about, including their jobs. One thing people can do, if they can afford it, is support local businesses. Through Pay it Forward, we are committed to throwing Crowdfunder’s resources behind keeping business alive through this crisis.”
To find out more, search on social media using the hashtag #pullingtogether