Dark Star Brewery has launched a new set of beer mats, in conjunction with PubAid, to remind customers that UK pubs raise more than £1m every year for charity.
Dark Star, which set up tits own Foundation back in 2012 to assist charities and improve local communities, is going to choose a charity to feature on the back of its beer mats each year, with this initial release aimed at sharing research conducted by PubAid that highlights the fact that UK pubs raise more £1m for charity every year.
PubAid chairman, Des O’Flanagan, said: “It’s fantastic to see that Dark Star are using the beer mats to such great effect and reminding those visiting the Great British Pub just how much work pubs do for charity. Hopefully, more brewers and pub companies will take their lead. It would be great if they did, so there’s a challenge to them.”
Dark Star managing director, James Cuthbertson, added: “At a time when we’re seeing so many pub closures and several corners of the consumer press seem more than happy to search out negative stories about pubs and alcohol, I think it’s a timely reminder to tell about the important and selfless role many pubs play in the very fabric of our communities.”
