German beer brand Krombacher has announced a Pub Walk campaign, to increase awareness about the plight of British pubs and, in the process, raise money for the Licensed Trade Charity.

Krombacher Pub WalkThe mammoth challenge, taking place in London, will see a Krombacher team cover in excess of 30 miles as they aim to visit 300 pubs on foot in 24 hours.

The fundraisers will begin on Friday, November 16, and will be raising money in aid of a charity which, for the past 200 years, has been helping people who work or who have worked in pubs, bars and breweries, when they are in need.

To donate and support the team on their challenge, visit krombacherpubwalk2018

Research by the Campaign for Real Ale revealed earlier this year that around 18 pubs are being forced to close in the UK each week.

Stephan Kofler, sales and marketing director at Krombacher, said: “It’s a shocking statistic and incredibly sad that so many pubs are being forced to close each week.

“If our challenge can generate some noise around this, and at the same time raise money for a charity that carries out incredible work in the pub, bar and brewery sectors, then it will most definitely be worth it.”


Raising money for pub causes


In the last two years Krombacher has been extremely active in supporting and raising money for pub causes around the UK. More than £2,000 has been raised to date for Pub is The Hub.

In 2016, two UK team members ran the Krombacher-sponsored Frankfurt Marathon, and Stephan Kofler walked the Sudtirol Skyrace for charity — a 69km, 13,000ft climb, which he completed in 16 hours and 55 minutes.

The money raised has been used on variety of pub projects, including providing the Stoke Canon Inn, near Exeter, with a projector and screen for community events, plus assisting the School Boy Inn, in Norton, South Yorkshire, with the launch of a community shop.

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