Team Margot Foundation founder Yaser Martini, with the Team Margot Atlantic Rowers’ car and boat, which will be going 3,000 miles across the Atlantic to help drive blood stem cell register sign-ups
A charity founded by an industry entrepreneur is appealing to hospitality operators to get involved in a fun awareness initiative to help drive blood stem cell donor registrations.
Unusually for a charity, the Team Margot Foundation, co-founded by Yaser Martini, who is a board member of Beds and Bars, PubAid and Cirrus Inns, isn’t asking operators to raise money, but instead to support in helping spread the message about blood stem cell donor registration through Pinkspiration Week, which is taking place from July 23 to 30.
This December, the Team Margot Atlantic Rowers — a team of four dads, skippered by Martin Beaumont whose late father Chris was the first CEO of industry charity Springboard — will be rowing across the Atlantic, in a pink boat, in the Talisker Whisky Atlantic Challenge. In the meantime, the boat will be doing a road trip around some of the participating Pinkspiration venues, as part of the campaign.
The rowers hope the campaign will help make a significant contribution towards its ‘We Row You Register’ target of 1.5 million sign-ups. This number is being targeted as it will take them around 1.5 million strokes to complete the challenge. If they succeed in reaching this target, then statistically up to 15,000 lives could potentially be saved.
The Team Margot Atlantic Rowers’ boat is sponsored by cider maker Orchard Pig, part of the C&C group. Jason Ash, the company’s chief marketing officer, said: “In terms of challenges of sheer human endurance this one epitomises the Orchard Pig attitude of ‘Go Pig or Go Home’, and we’ve been hugely inspired by The Team Margot Atlantic Rowers.
“We’re delighted to sponsor the team and have no doubt they’ll do a brilliant job in raising awareness to drive blood stem cell donor registrations — and hit that magic target of 1.5 million sign-ups.”
• For more information on the Team Margot Atlantic Rowers and ideas on how to get involved in Pinkspiration Week visit www.WeRowYouRegister.org
