Patrick McCaig, of Otter Brewery, with Kevin Jeffery, the Royal British Legion’s Devon county chairman
Each autumn, Otter’s head brewer, Keith Bennett, brews Poppy Otter for pubs and drinkers across the West Country. The brewery has a long-standing tradition of donating 5p from every pint sold during November and December. This has so far raised more than £12,000.
To launch the British Legion’s nationwide appeal, a six-metre-high poppy installation was unveiled to the public at the National Maritime Museum in Greenwich, London. Poppy red threads featuring messages from the First World War generation reach out from this central point and are positioned to face in the exact direction of poignant partner locations across the UK.
Patrick McCaig, from Otter Brewery, said: “We have been raising money for the Poppy Appeal for nearly ten years… We are really proud of the funds we have raised to date and would urge everyone to call for a pint of Poppy Otter in bars across the South West, knowing that every little drop raises cash for those wonderful beneficiaries that the Poppy Appeal looks after.”
Carole Arnold, community fundraiser for the Royal British Legion, said: “This Poppy Appeal, the Royal British Legion is leading the nation in saying ‘thank you’ to the First World War generation who served, sacrificed and changed our world.
“On behalf of Devon Poppy Appeal, I would like to thank Otter Brewery for once again choosing to help support us. The money they raise will make it possible for us to provide much-needed help and support to the many thousands of serving and ex-Service men and women who call on us in their hour of need.”