Ossett Brewing Company’s Jamie Lawson (left) and Alex Minett in the new taproom and visitor centre

Ossett Brewing Company, in Yorkshire, has unveiled a contemporary new look for its 21st anniversary, at the launch of a taproom and visitor centre.

Building on a series of major capital investments in recent years, the rebrand brings “a more contemporary, bold, and inclusive look, that pays homage to the rolling countryside of the Ossett’s Yorkshire heartland”.

It will roll out across pumpclip designs for the core range, seasonal beers, the company logo, and point of sale materials.

The new taproom and visitor centre opened to the public on November 15. With a capacity of some 80 to 100 people, it will serve as both a taproom, and a venue for live bands and social events. Brewery tours will be offered, and it will be available for hire for weddings, family celebrations and corporate events.

A progressive, passionate and independent brewery

Managing director, Alex Minett, said: “Ossett is a progressive and passionate independent brewery. Borne of family values, team work, and integrity, our beers have been crafted over two decades.

“We’ve perfected the science of producing ales of consistently high quality, and honed the art of brewing beers that are accessible to all. Now our creative new branding will reflect these core values, while, with the new brewery tap, both our loyal followers and beer enthusiasts new to us will be able to sample our award winning beers in the heart of the brewery.”

Ossett has invested more than £3m over the past two years in brewing capacity, warehouse facilities and equipment, and new packaging resources, together with the new SALT Beer Factory at Saltaire, Bradford. SALT is a hop-forward microbrewery and entertainment venue in a grade II listed Edwardian tram shed, at the heart of the UNESCO World Heritage village.

Ossett co-owner, Jamie Lawson, said: “Our new taproom will be the cherry on the cake of a journey in recent years to invest in our future. It will showcase our achievements and our beers in their finest form. And our imaginative and inclusive new branding will shout out that we are a very forward looking and very proud Yorkshire company.”

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