Figures published by the Office for National Statistics have shown that the hospitality sector was hit worse than any other sector by the covid-19 pandemic. This news comes as the UK officially enters its first recession since the 2008 financial crisis.

Will Broome ubarmarket

Given that the hospitality sector is one of the UK’s largest employers and typically generates more than £150bn of direct and indirect revenue each year, according to UK Hospitality, it is not surprising to see that the ailing hospitality sector has contributed to the overall economic downturn. 

Now, as the hospitality sector begins to get back on its feet, with increased footfall and more venues opening across the country amid the Eat Out to Help Out scheme and the run of summer weather, thousands of hospitality businesses face a considerable challenge in overcoming the obstacles posed by covid-19, and adapting to succeed in the new normal.

Will Broome (pictured), chief executive of retail and hospitality tech company uBARmarket, said: “Now, as bars, pubs and restaurants begin to see increased footfall from the Eat Out to Help Out scheme and the good weather, it is of paramount importance that these businesses are able to successfully return to trading, whilst still maintaining hygiene and safety standards and offering a quality customer experience.

“Mobile technology represents a key solution to a number of the challenges posed. Not only does it monitor consumer demand, but it also provides a solution to increased safety and hygiene concerns, by enabling features such as in-app payments, remote ordering, and personalised discounts.

“These features can dramatically cut down on person-to-person contact, overcrowding, and potentially dangerous interactions in the venue. Our app represents one such example of mobile technology, which offers hospitality venues a host of convenience and safety boosting features to safely cater to many customers.

“Ultimately, tech-based solutions such as uBARmarket will help hospitality venues to dramatically adapt and improve the convenience, speed and safety of their customer experience, leading to increased popularity, success and growth beyond the Coronavirus crisis.”

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