St Peter’s Brewery will reveal a rebrand and launch a range of new draught beers at Craft Beer Rising, in London, next week.
Retaining its iconic oval bottle, St Peter’s has updated its labels and branding with a fresh design that maintains its premium position in the beer industry, while also supporting its current customers and staying true to its roots, heritage, provenance, and quality.
For the first time, St Peter’s will introduce a selection of new draught beers to its portfolio. Revival Pilsner is a full-bodied premium pilsner with citrus aromas and a smooth finish. White Raven is a crisp and refreshing wheat beer with tropical aromas of banana and clove, while new Stateside Pale Ale is a hoppy session ale with citrus flavours and soft bitterness.
The final product is a new addition to the Without brand of alcohol-free beer. Without Elderberry and Raspberry is a fruity 0.0% ABV beer that will appeal to the growing demand for zero-alcohol beer.
Managing director, John Hadingham, said: “We are very excited to be attending Craft Beer Rising for the first time and to have the opportunity to showcase our new branding and new draught beers. We’ve been working hard to develop a new look for St Peter’s that is quirky and innovative, but which retains the true ethos of the brewery brand and positioning that John Murphy set out to provide when he launched St Peters 20 years ago. We’re very proud of our brand and these new beers, and we can’t wait to see what visitors to the show think of them.”
St Peter’s will be exhibiting its full range of bottled and draught beers at the event, and MD John Hadingham will also host a talk.