The new trio of beers will be rolled out immediately to the on- and off-trade, while the brand will also be showcased for the first time at Craft Beer Rising, which takes place at the Old Truman Brewery, London, from February 21 to 23.
Available in cases of 12 in 34cl bottles, the threesome comprises Cape Point Pale Ale, Cape Point Lager, and Cape Point India Pale Ale, which are all brewed adhering to Germany’s historic Reinheitsgebot brewing laws.
John Critchley, Morgenrot’s commercial director, said: “We’ve developed a fantastic reputation in the trade in recent years for our craft and world beer portfolio, and the addition of the Cape Brewing Company only reinforces this. Their award-winning and flavour-rich beers are brewed with passion and pride and we’re excited to unleash the African trio on UK consumers.
“With so many South Africans living over here and UK consumers continuously looking to discover new craft beers from around the world, we’re confident the brewery’s provenance, positioning and quality will ensure they are a big success.”
Ross Young, regional director at Cape Brewing Company, said: “At CBC we are extremely honoured to form part of Morgenrot’s fantastic beer range launching to the UK. Our globally award-winning beers are crafted and produced by our master brewer, Wolfgang, in our state-of-the-art brewery nestled in the Paarl mountains.
“We are very excited to now have our Cape Point family of beers travel the globe and reach new markets, with the UK being one of the first territories. We are confident that with the South African community across the UK, and all the tourists that have visited our brewery and the Fairest Cape, our Cape Point beers will transport them back ‘home’ or back to their holiday with every sip.”