Lee Williams, of Moorhouse’s Brewery, with Sovereign Beverage Company’s Craig Johnstone
The three-year deal will initially see Sovereign target the key markets of Scandinavia, Canada, South America, and the Far East. It has already secured sales in Finland. Operating in 60 countries, Sovereign Beverage Company is the UK’s largest exporter of premium beverages.
The firm will be marketing Moorhouse’s complete range, including the newly launched Ice Witch, as well as Blonde Witch, which is its best-selling bottled beer.
The announcement follows the recent news that Moorhouse’s is back in profit. It reported a £37,000 pre-tax profit for the last financial year, compared to a pre-tax loss of £275,000 in 2018, with annual turnover remaining constant at around £4.5m.
The company is currently in year three of its turnaround plan, which has seen a full rebrand of the business, as well as a programme of improved efficiency initiatives.
Moorhouse’s managing director, Lee Williams, said: “As a business, we are not just proud of the beer we brew, but also working with local businesses, spending over £600k with Lancashire companies alone.
“Increasing our exports is a key part of our growth strategy, and to have the team at Sovereign Beverage, who are experts in their field, also just down from the road from us, gives us confidence we will see growth in overseas markets in the years to come.”