Rock band Metallica and Arrogant Consortia — part of Stone Brewing — have announced Enter Night Pilsner, launching in the US now, and internationally this spring.
Enter Night Pilsner is an expression of the shared values that have helped define Metallica and Stone Brewing: fiercely independent, transcending genres, shattering preconceptions, and challenging convention.
The members of Metallica and the leadership of Stone participated at every step, alongside the talented brewing team. From Metallica’s Bay Area headquarters and the brewery HQ in San Diego, to many beers backstage at shows, the spirit of collaboration was powerful.
Metallica’s Lars Ulrich and Stone co-founder Greg Koch even enjoyed multiple occasions at Lars’ home ‘discussing’ (that’s drinking) beers.
Ulrich said: “The amount of ideals and outlooks that Metallica and Stone Brewing share are endless. I’m always blown away about how similar our paths forward have been.
“Our view of the worlds that we each inhabit, of creativity and process, and sense of place in relation to our peers and ‘The Man’, are almost identical. This collaboration is beyond effortless and pure, and we can’t wait to share this incredible beverage with everyone out there.”
‘Never compromise’
Koch said: “I remember seeing Metallica on the cover of a magazine just after the Black Album was released. On the cover was a quote that resonated with me to this day: ‘Metallica didn’t go to number one, number one came to them.’ I loved what that meant. Do it your way and never compromise your art. If you’re great at what you do people will come. I view that simple quote as one of the founding philosophical elements of Stone Brewing.”
Enter Night combines the beauty of a traditional Northern German Pilsner with Arrogant Consortia’s modern overtones of aggression. It’s hop forward with sound bitterness on the finish.
It first appeared, for the most worthy few, in exclusive releases at Metallica’s shows recently. The beer will gain full US distribution in the first quarter 2019, and its global domination will roll out this spring, covering Europe, Australia, China and beyond.
Arrogant Consortia has an often aggressive and always self-righteous line-up of beers, which includes Arrogant Bastard Ale and Bourbon Barrel-Aged Arrogant Bastard Ale, among others. The renowned brewery is well-known for waving the flag of independent craft brewing, while rallying against the bland, boring nature of industrialised, commoditised brews.
“Enter Night Pilsner is brewed to be enjoyed fresh and is best enjoyed with your friends,” says Stone, “be it in bars, backyards, or tailgates… with your favorite music.”
