McColl’s Brewery has reached the fundraising target set for its collaboration beer, Let’s Eat Pies and Talk About Men’s Mental Health.
The collaboration with Men’s Pie Club (MPC) aimed to raise £2,500 to help tackle social isolation in men across the North East of England.
Men’s Pie Club is about local guys, making pies. Supported by Food Nation, a social enterprise based in Newcastle, MPC was developed in response to the need for increasing levels of social connections and feelings of belonging for men in the North East of England.
Jamie Sadler, of MPC, said: “It’s been brilliant working in such close partnership with Danny and the McColl’s team. They really understand what Men’s Pie Club is about and have been so enthusiastic about our efforts to tackle issues associated with men and social isolation in the North East. A highlight for me was when a guy purchased a McColls x MPC beer and got in touch with us directly to hopefully join one of our clubs!
“We’re still in the early days with MPC. Our ambition is to one day have clubs across the North East and beyond. The funds and awareness this partnership has raised is super important for us — both will play a big part in the development of MPC, helping us to roll out additional clubs over the coming months, including one at McColl’s Brewery in the near future!
“We hope to have a minimum of five clubs set up by the Autumn in various North East communities. Thank you to everyone at McColl’s Brewery and everyone who bought a can!”
