St Austell Brewery has secured national listings for two of its flagship beers in Majestic, the UK’s largest specialist wine retailer.
Photograph: St Austell Brewery
The independent, family-owned brewer’s most popular brands — Tribute Pale Ale and Proper Job IPA — are now available from the Majestic website and in 200 stores nationwide.
The UK’s premium bottled ale category has grown in value by 24% over the past year. As a result of this rising demand, and the growth in at-home drinking, Majestic is continuing to expand its beer range and complete beer, wine and spirits offering.
Tribute (4.2% ABV) is St Austell Brewery’s best-selling beer. Brewed with Cornish Gold and Maris Otter malts, it’s light, hoppy, and zesty. Majestic customers will also be able to get their hands on award-winning Proper Job (5.5% ABV), the fastest growing premium ale brand in the UK off-trade. Big, bold, and powerfully hopped, it explodes with citrus, pineapple, and grapefruit notes.
Andrew Turner, managing director of St Austell Brewery’s beer and brands, said: “We’re very proud to see two of our great brands on the shelves in Majestic stores across the country.
“The taste credentials and consistency of these beers have made them firm favourites with ale drinkers, in the West Country and beyond. With 37 years of combined success, both beers still have a loyal and growing following today.
“We hope that existing fans of our beers will be pleased to hear about the new listing, and that Tribute and Proper Job will appeal to Majestic customers looking to try something new.”
John Storm, head of buying at Majestic Wine, added: “We’ve seen significant growth in our premium bottled ale sales over the past year and our customers are constantly on the lookout for new beer styles to try at home.
“We’re delighted to be stocking Tribute and Proper Job in our stores, meeting our customer’s demand for a wider beer range, and giving them a true taste of Cornwall.”
