Hertfordshire-based brewer and retailer Mad Squirrel is looking to raise £250,000 to open five new taprooms and install a state-of-the-art brewing and packaging facility.
The company currently operates five Mad Squirrel Craft Beer outlets in commuter towns and has taken to Crowdcube for the next stage of its journey, offering .93% of equity.
In its pitch, Mad Squirrel, headed by managing director, Greg Blesson, says: “Mad Squirrel was created to focus on beer innovation, drinkability and ultimately a super-premium beer experience, that resonates with a wide spectrum of consumers. Brands such as $UMO American Pale Ale and Flying Squirrel Pilsner have created a cult following within the commuter belt.
“At Craft Beer Rising 2018, our brands, such as De la Nut Ascension and Roadkill, received plaudits from prominent bloggers such as Chris Martin (Alcohol by Volume) and Ed Holton (Justaswiftone).
“Our Untappd rating on brands such as Ascension, Roadkill and De La Nut are close to achieving four-point average. These ratings are one key method for assessing our quality and evolution as a brewery and brand.”
It added: “Our strategy of opening more wet- led Mad Squirrel taprooms is focused on current consumer trends for great beer and value for money. Market insights show food-biased outlets are experiencing a decline in revenues, compared with wet-led outlets showing a renaissance.”
• Find out more on Crowdcube