Non-alcoholic lager Lucky Saint was among the brands to work with Wavelength Media on a season of clifftop cinema at Watergate Bay, Cornwall.
Developed by the team behind Europe’s original surf publication, Wavelength, the summer series was an extension of its highly popular Cinema Club, which has seen a series of more than 25 sold-out surf cinema events across London and the UK over the last 18 months.
The picturesque drive-in cinema site, Trebelsue Farm, is perched above the beach, with an unparalleled view. Best known for the 50,000 capacity Boardmasters festival, the setting offered beautiful views out across the Atlantic, beyond the two metre by eight metre cinema screen.
Every visitor to the site was given a complimentary bottle of Lucky Saint on entry, ensuring designated drivers had the satisfaction and experience of drinking good beer with none of the obvious risks.
Luke Boase, founder of Lucky Saint said: “Naturally, we were delighted to have been approached by the Wavelength Media team in the depths of lockdown about this opportunity. It was the first of its kind on a Cornish clifftop, so at that stage we did not know how many eyeballs would see and experience our brand.
“It is fantastic that, by collaborating with the team and the event, we have put a bottle of Lucky Saint into the hands of well over 10,000 people. That, to us, is a massive marketing success.”