Alcohol-free beer brand Lucky Saint has announced two experienced senior hires in its marketing and on-trade departments.
Photograph: Lucky Saint
John Logue joins as head of marketing. John has a wealth of marketing experience in the drinks industry, including being part of the team that launched Rekorderlig’s alcohol-free cider globally, where he created the brand’s customer marketing function.
He has also had some time working with Brewdog, including working across its alcohol-free portfolio, and then with ATOM brands.
Aaron Duffett joins as head of on-trade, bringing his many years of expertise from London-based Camden Town Brewery, where he spent four years heading the on- and off-trade sales teams. While there, Aaron was a vital part of the team that worked on Camden’s nationwide success, culminating in the company’s Camden Hells and Camden Pale becoming the number one and number three craft brands by volume in the on trade.
With one in four visits to the pub now alcohol free (KAM Media 2020) Aaron will be working to expand Lucky Saint’s presence within the on-trade, as the demand for no/low options continues to grow.
Luke Boase, founder of Lucky Saint, said: “Following rapid growth in 2020, driven by success in of -trade and e-commerce, we are in the exciting position to be able to invest further into sales and marketing. John and Aaron both bring with them a huge amount of experience in growing brands and I can’t wait to see them bring Lucky Saint to an ever growing audience.”
