Love Brummie
Paul Harwood (left), owner and director of Birmingham Brewing Company, with LoveBrum executive director, Paul Mitchell

Birmingham Brewing Company has collaborated with city-based charity LoveBrum to create a new ale which will directly benefit the good causes it supports.

Love Brummie, a straw-coloured IPA, debuted at this week’s Great British Beer Festival Winter, at The New Bingley Hall, Birmingham.

The 5% ABV straw coloured ale is hazy and heavily dry hopped with Mosaic. It is vegan and gluten-free.

Love Brummie is being served on draught at the GBBF Winter, with a percentage of the profits donated to LoveBrum, enabling the charity to continue its work supporting hidden gem projects across Birmingham that deliver real change.

Paul Harwood, owner and director of Birmingham Brewing Company, said: “LoveBrum is an incredibly important charity for the city, and we loved creating Love Brummie for them. We hope the proceeds will be a helpful contribution to the vital work they do.”

LoveBrum executive director, Paul Mitchell, added: “We’re very grateful for the support from Birmingham Brewing Company — and it’s a great tasting ale, too!”

Love Brummie is the charity’s second beer-related collaboration in recent months. In October, The Good Intent, the UK’s first ever not-for-profit bar, opened its doors in Birmingham city centre, announcing LoveBrum as the lucky recipient of its first 12 months of profits.

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