Lonerider, of Raleigh, North Carolina, USA, has set up a UK subsidiary and appointed the American Craft Beer Company to run its operations.
Marketing will focus on three key brands from Lonerider across both draught and packaged sales: Saloon Style Pilsner, Gunslinger pale ale and Hoppy Ki Yay IPA.
Lonerider has a portfolio of award-winning beers, with medals from the Great American Beer Festival, The Beer Awards in London and Craft Beer Rising, also in London.
A spokesperson said: “Over the years, we’ve been overwhelmed by the number of outlaws with an enthusiasm for craft beers. With such a tremendous variety out there, we can’t even to begin to express our gratitude to the community that’s supported us. We’re proud to be located in North Carolina, which has undoubtedly become the Southern State for beer.”
American Craft Beer Company founder, Mark Smith, said: “Having been involved in the beer industry for the last 25 years, craft beers, and specifically US craft beers, offer the most excitement to consumers and retailers.
“Lonerider have a great beer pedigree and when you weave this together with their story, then we are in for a great journey. We are thrilled to be working with Lonerider — their beers are simply exceptional.”