A London pub was transformed into The Kingsman Arms to mark the DVD release of Kingsman: The Golden Circle last week, organised by Absolute Radio.
The Kings Arms, Mayfair, which is owned by Greene King, the UK’s largest pub retailer and brewer, saw the film’s director, Matthew Vaughn, attend for an on-air interview and darts game.
Absolute Radio’s Breakfast Show was broadcast live from the pub, with competitions for listeners to join the team at the bar during their broadcast.
Paul Sylvester, content director at Absolute Radio, said: “It’s the end of a really long, dark and miserable month, and we wanted to do something which would cheer everyone up. Kingsman: The Golden Circle is a great film and our listeners love it, so we had to go big. It was a fantastic launch and the competition winners really enjoyed coming along to the pub.”
Greene King hosted the launch and rebranded its house ale, which is a 3.9% refreshing amber ale, to The Kingsman as part of the event.
Karen Bosher, business unit director for Greene King, said: “We were absolutely thrilled to be involved. It’s a fantastic film so when we were asked if we’d consider transforming the pub, we couldn’t say no. It was great to rebrand our house ale to support the event and give it an extra special touch for the launch.”
