A new awards scheme will be launched when the London Craft Beer Festival returns, from August 9 to 11, at Tobacco Dock, London.
For the first time, We Are Beer — the team behind festival — are recognising best-in-class craft brewers, bars, and bar staff in the inaugural LCBF trade awards, on August 9.
The ‘WABies’ (a word play on We Are Beer) are trade awards dedicated to the craft beer sector and have been introduced to honour the hard work and quality demonstrated by the best operators, breweries, and bar workers across the UK.
Shortlisted entrants can be voted upon via the LCBF app, another innovation at this year’s festival, which allows visitors to plan their day, greet and meet brewers, and vote in the WABies. WABie winners will be announced during the festival.
Festival co-founder, Dan Sylvester, said: “These awards are part of our increased focus on providing an experience from which our trade guests can take huge value. Recognising best in class shows our trade guests that modern beer is overflowing with quality and innovation.”
The trade session is the opening session of this year’s festival, which sees a line-up of more than 80 breweries from around the world, pouring close to 500 different beers across the weekend.
