Last week, Deptford’s Little Faith taproom launched a Keep the Faith initiative to raise funds to stay in business. After one day, it had raised enough to fund the purchase of a crowler machine.
A crowler is a can of draught beer you can take home, keeping the beer fresher for longer. Beers will be sold in crowlers and ready for collection in early July.
Individuals were asked to pledge their support by becoming a Little Angel, which gives them lifetime benefits at the bar.
With the funds generated from the sales of pre-ordered crowlers and Little Angel memberships, the bar will be able to start brewing new beers again and improve the outside bar to make it a more hospitable area when re-opening takes place.
There are three levels of Little Angel: bronze, silver and gold. All Angels enjoy a range of benefits, from a welcome mixed crowler pack and tote bag, discount on food and drinks at the bar for life, to t-shirts, invitations to exclusive events, and even a lifetime’s monthly crowler subscription.
Little Faith founders Henry Pecod and Alex Woods
Little Faith co-founder, Alex Woods, said: “‘We received so many messages of support from our amazing customers when we closed, and the response we’ve had to the Keep the Faith campaign has been a massive boost for everyone at Little Faith. It is really humbling to see people showing love to small independent businesses like ours and getting behind us in our hour of need — we can’t wait to get started!”
Co-founder Henry Pecod added: “‘We’ve missed you all in recent months, but we hope this will give you a taste of Little Faith at home until we can re-open fully. If all goes well, we hope to provide a full range of our beers in crowlers as soon we’re back to our normal operation.
“We can’t thank you enough for giving us a leg up during this difficult time. Looking forward to sharing a beer with you all soon!”
Find out more at Little Faith’s online shop.
Beers available to order
New Colours (4.5% ABV): a new version of Little Faith’s summer pale ale (500ml fills)
The Americano Dream (5% ABV): Little Faith’s classic coffee oatmeal stout (500ml fills)