Specialist beer importer Euroboozer has bolstered its world beer portfolio by taking on Stiegl Columbus 1492 Pale Ale ahead of Craft Beer Rising.
Paying homage to Christopher Columbus, who started out on his first voyage to America in 1492 — the year of Stiegl’s founding — the new Austrian pale ale (4.7% ABV) has already been listed on draught in the iconic Harry Gordon’s Bar at Selfridges and showcases the best of European brewing and new world hops.
The top-fermented beer is given a similar amount of time in the tank to that of a lager, which results in a beer with a delicate cloudiness, elegant body, fruit-forward hoppy flavour and crisp, clean finish. It is available in 25-litre kegs and cases of 12 330ml bottles.
To support the launch, Euroboozer will be holding a number of events in the next few months. These kick off on Wednesday, February 21 — prior to Craft Beer Rising — with a Stiegl après ski party at Strongroom Bar, in Shoreditch, with any visitor adorned in ski gear on the night receiving a free stein of Stiegl.
The event will also feature a Euro DJ on the decks, live music, and authentic Austrian food, with anyone ordering a classic schnitzel before 8.30pm receiving a complimentary Stiegl.
The brand will then be continuing the celebrations at stands 110 to 113 at Craft Beer Rising (February 2-24).
Euroboozer founder, Martyn Railton, said: “We’re delighted to extend the range of Stiegl beers available in the UK and have big expectations for this incredibly special pale ale. Since the time of Columbus, the Stiegl brewery has been forging a reputation for producing beers of the finest quality, so we are excited to be unleashing their latest brew on London and the wider UK.”