The pub crawl team set off the Earl of Camden pub
The record was broken for the most pubs visisted in a day when a team back by Krombacher beer managed 303 around London on Friday.
Starting at 8am at the Earl of Camden pub, and finishing at 8.15pm at The Lord Moon of the Mall, just off Trafalgar Square, the tenacious team clocked up 29 miles and have raised just over £600 for the Licensed Trade Charity (to date).
Insisting that all money raised be donated to the charity, the Krombacher team declined the option of paying for an adjudicator, therefore forfeiting the chance of the official record.
The official Guinness world record for most pubs visited in 24 hours by a team is 250 and is held by a team from the US.
‘Gruelling day’
Stephan Kofler, Krombacher’s UK sales and marketing director, said: “It was a fantastic, albeit pretty gruelling day, but we’re delighted to have hit the target of 300 and to have raised some money for an incredibly worthy cause.
“While it would be nice to be given the official record, the whole challenge was about generating money for the Licensed Trade Charity, so we just couldn’t justify paying out what we thought was an inordinate amount of money for an adjudicator.”
The Krombacher team consisted of Stephen, business development managers Matthew Stout and Declan Walsh, David O’Neill from importer the Morgenrot Group, and Sam and Jack Houston from Hungry Communications.
• For more information on the challenge or to donate, visit www.everyclick.com/
