St Austell Brewery has launched plastic-free packaging for its Korev cans. The Cornish lager is now available to buy in six-can cardboard fridge packs.
Korev (4.8% ABV), the official beer of Surfing England, has become synonymous with the South West’s free-spirited lifestyle. Brewed in the Helles style with classic hops including Magnum, Hersbrucker and Saaz, it has a wonderfully light, pale colour,and a clean, crisp taste delivering the laid-back essence of the Cornish coast across the nation. Launched in 2010, Korev was one of the first beers to be part of the new wave of British lagers.
Jeremy Mitchell, marketing and communications director, at St Austell Brewery, said: “We’re always striving to be innovative when it comes to the functionality and sustainability of our packaging.
“We’re delighted to be introducing these recyclable and biodegradable Korev fridge packs for our customers — eco-friendly and perfect for sharing, whatever the occasion.”