Salford-based Seven Bro7hers Brewing Co has teamed up with hospitality pals to create an Andy Burnham-inspired IPA, King of the North.
Taking inspiration from the mayor of Greater Manchester and his fight for funding across the region, the brothers have launched a limited-edition speciality beer to raise money to help those struggling in the hospitality sector.
The New England-style IPA is getting a North of England revamp. Packing a punch at 5% ABV, it is “full of hoppy personality with a helping of northern charm”, say the brewers.
Seven Bro7hers has teamed up with TiPJAR and businesses across the city of Manchester to raise funds for individuals who are most vulnerable at this difficult time. People will be able to scan a QR code on the back of the beer cans to give a ‘tip’.
Seven Bro7hers currently runs two beer houses, Middlewood Locks and Ancoats, in Manchester, and a bar on the outskirts of MediaCityUK from its Salford taproom. All three sites have seen footfall affected by curfews and some closures due to tier 3 restrictions.
‘Stay safe and support your local hospitality businesses’
Keith McAvoy, chief executive of the brewery, said: “We can’t ignore the covid rates across our region, but many businesses have been impacted by the constant rule changing and restrictions. Tier 3 has seen some establishments close, and they won’t open their doors again.
“Mirroring the spirit of Andy Burnham sticking up for his region, we want to back our sector, too, and do something to help. That’s why a percentage of sales from the King of the North will be donated to hospitality charities.”
He added: “We urge people to stay safe and to support your local hospitality businesses. Follow the rules, buy a beer, and together we can help businesses to make it out the other side of tier 3 and curfews.”
King of the North will be brewed on 4th November and will be available in 440ml cans ABV. It is available to pre-order now.
You can also support the sector via TiPJAR’s emergency fund. This not-for-profit venture distributes your tips to carefully selected individuals. Click tip.wearetipjar.com/p/hw2 to find out more.