Tom Jordan and Jesse Wilson (pictured), Founders of Jubël Beer, have been shortlisted for young entrepreneur of the year at the 13th annual Cornish Business Awards.

Jubël Beer was founded in May 2017 by best friends Jesse and Falmouth-born Tom, both 25, who discovered a local beer tradition called demi-pêche while skiing in the Alps. Finding nothing like it in the UK, they made 5,000 bottles of beer and said if they sold them at Glastonbury they’d quit their jobs to do Jubël full-time — and they did.

What was created was a light lager that is infused with a natural peach extract, and it has taken off since launch. Stocked in more than 300 on-trade outlets within the first three months of trading, the beer is now in The Stable and Hubbox chains, as well as being listed with three major wholesalers: St Austell Brewery, Nectar Imports and LWC.

Jubël also partnered with the SkyBar for its line-up of summer events across the South West in 2017, and will be returning for another year this summer.


Tom Jordan said: “This is fantastic news for us and we’re delighted to be in such great company. We’re proud to be a Cornish business contributing to this economy and thriving start-up community.

“We’ve had amazing support from Oxford Innovation and Unlocking Potential so far and it’s an exciting time of expansion for us. We have some big plans for our second year in business and will be announcing some of those in the coming months, so watch this space.”

Celebrating the best of Cornish business, the awards are a celebration of innovation, achievement and entrepreneurial spirit within the Cornish Business Community. The event shines a spotlight on the amazing people who help drive the Cornish economy and make it one of the best places in the country to do business. Judges this year include Barbara Sharples, former managing director of The Body Shop International, Craig Girvan, director of Headforwards, and Kim Conchie, chief executive of Cornwall Chamber of Commerce.

The awards will be staged at St Mellion International Resort on April 19.

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