Joule’s Brewery has announced that it has acquired Poole’s Yard, in Stone, just off Crown Street, which will form part of its Crown Wharf development.

The site was originally owned by Joule’s, dating from around 1840, where it was used as an overflow for the cooperage before the brewery closed.

After being bought by then rival Bass, the land was sold to a local builder, Horace Poole, and ever since it has been known locally as Poole’s Yard.

The plan shows the parcels of land that Joule’s has pieced together for its new project. Poole’s Yard is the land shaded pink. The main site was bought from Canal and River Trust in 2017, and Joule’s has now submitted a planning application for the development.


Joule's Stone


The company has also agreed terms with Staffordshire County Council to buy the area shaded green, which is the Old Fire Station. This building is earmarked to be a heritage centre to be run by Stone Town Council.

Vicky Shirley, brand and communications manager at Joule’s Brewery, said: “We have been working for months to secure this piece of land, and it’s a great relief. The site now sits at 1.2 acres — if planning allows, it is the last piece of the puzzle for us.

“We now have the space to create something special to honour the rich heritage of Stone and Joule’s Brewery, and, of course, create a fantastic brewery tap for Stone town.”

This new parcel is only 0.1 acre, but it’s very key to the scheme. There will be additional car parking, but it also means Joule’s will be able to landscape the plot as one and rebuild the railings.

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