Hospitality veterans Adam Noble and Aaron Dobson (pictured) have taken on the Jolly Brewers pub, in Shouldham Thorpe, with plans to launch ten more sites over the next three years.
The new licensees are focusing on building a high-quality food offering at this popular local, and cementing the pub as a traditional community hub.
Adam has worked in the pub and restaurant trade since he began his career, having previously worked as an operations director for Greene King before meeting Aaron, who was an Operations Manager for a large leisure attractions company. Adam and his family are local to the Norfolk area, making this a natural choice as their first tenanted pub business.
The Jolly Brewers is a family-friendly pub with an inviting and welcoming atmosphere, complete with a cosy log-burner and a British menu packed with hearty pub classics, such as the beer battered fish of the day and the gammon stack.
The emphasis is on high-quality and locally-sourced food, with lots of twists on great pub classics. There is also a specials menu, changing daily to entice customers with a wide range of dishes on offer.
Country getaway
There are five rooms available for a stay — perfect for a country getaway. Adam and Aaron plan to introduce a bespoke dinner, bed and breakfast package fresh from the pub’s kitchen for guests as an additional perk.
Adam said: “From the minute we walked into the Jolly Brewers, we knew this was the right pub for the next step in our career. We’re excited to get started and begin building relationships with the locals and developing our food offering.
“For us, classic and beautifully-cooked dishes will be the key to our success. Bring on a jolly future at the brewers!”
Jean-Paul Russek, business development manager at pub owner Admiral Taverns, said: “I’m thrilled to have two fantastic licensees on board, both of whom have an incredible wealth of experience behind them.
“Adam and Aaron are passionate about good-quality food and exciting dishes that will be undoubtedly bring in customers old and new into the pub. I’m looking forward to see how they grow the business in the future.”
