London Beer Factory has appointed John Keeling to its board as a non-executive director. The well-known former Fuller’s brewing director steps into the role with immediate effect as the brewery looks toward its next phase of expansion.
John initially joined Fuller’s as a junior brewer, holding various positions culminating in his promotion to brewing director in April 1999. During his time as director, more than £60 million was invested in developing the brewery. He is also well known as an international beer judge and speaker, and as the incumbent chairman of the London Brewer’s Alliance.
Sim Cotton, chief executive of London Beer Factory, said: “It is John’s experienced application of investment and proved growth which made John so promising to us at London Beer Factory. We are delighted to have him on board.
“Having such a respected figure of British brewing is a real coup for the company, and underlines the aspiration and success we want to establish for the brewery.”
Joining a board that includes brothers Sim and Ed Cotton, their father Neil, and Johan Spendrup (vice-CEO of Sweden’s Spendrups Brewing), John will advise and direct the London Beer Factory as it aims to capitalise on strong year-on-year performances by growing its bar estate, investing in new brewery equipment, and relocating to a larger site.
John said: “I am thrilled to be a part of an exciting brewing project that has real ambition, established progress, and is operating in unique spaces within the UK’s craft beer scene.”