A brewer and a jam maker — both with royal warrants — have come together to create a new beer, Jam Sandwich.
It will celebrate the Tiptree World Bread Awards with Brook Food and will be premiered at the awards evening on October 15 in London.
Every year, bakers from around the UK send hundreds of loaves to Cathedral Hall, Westminster Cathedral, for judging. In years gone by, leftover bread was given to homeless charities, but food hygiene rules have made this more difficult.
In has stepped Toast Ale, the not-for-profit organisation which rescues bread that would otherwise go to waste and turns it into craft beer.
Windsor and Eton Brewery was the first to rise to the request from Toast Ale to be involved. It will be gathering up the leftover bread from the judging day and blending it with strawberries, raspberries, and cherries from Tiptree, the famous jam maker in Essex.
Master brewer Paddy Johnson said: “We love collaboration, in this case with both Toast Ale and Tiptree, because it always generates new beer ideas that we wouldn’t have come up with by ourselves.”
Chris Head, global partnerships manager at Toast Ale, added: “At Toast, we’re dedicated to growing a community of change-makers, who work with us to brew planet-saving beers and support charities trying to fix the food system.
“It’s been great to have the chance to team up with our friends at the Tiptree World Bread Awards and Windsor and Eton Brewery on a collaboration beer brewed with over 100kg of the best surplus bread in the world, as well as surplus fruits. Here’s to a beer with more taste and a world without waste!”
Jam Sandwich will be enjoyed by finalists, judges and aristocracy of the bread baking world at the awards evening, and some of the proceeds of sales of the beer thereafter will be donated to Action Against Hunger.