Meat snack producer Jack Links has launched a dedicated website to enable pubs, bars and other hospitality businesses to see the profits available in stocking beef jerky and order free samples to enjoy.
The website — www.jacklinks.online — has been built to highlight the benefits in adding a Jack Links jerky or biltong product for anyone running licensed premises.
The brand is one of fastest growing snack brands in the UK and has, according to Nielsen*, enjoyed a 102% growth on moving annual total basis growth since 2016, when the brand was launched in the UK.
In addition to Jack Links biltong, the family owned company offer three jerky products, Original, Sweet & Sour and Teriyaki. They are all produced from recipes from the Links family, who started the business more than 135 years ago.
Shaun Whelan, out of home controller for the UK and Ireland, said: “The snack offer in a pub is a real growth market and one that can make significant difference to the bottom line profit for any site. We all know that salty snacks have driven consumer drinking habits in pubs since the days of roast potatoes on the bar on a Sunday!
“Now, consumers are more demanding, and the growth in sales of protein-based snacks shows no sign of stopping. Our beef jerky is made from select rump beef and seasoned using our special family recipes.
“We have also just released our biltong in to the UK hospitality sector — this uses our own mix of spices and salt and vinegar to give our beef strips that distinct biltong taste.”
The new website will provide a dedicated ordering platform enabling licensees to order free samples and a launch offer of 120 beer mats when ordering three packs of any flavour.
Shaun added: “We know the spirits offer in pubs has significantly changed over the last four or five years, yet the snack menu has remained the same. The declining sales in carb-based snacks has been due to surge in sales of protein snack varieties. Our new website will enable hospitality business owners to try our range and see the reaction of their customers before ordering.”